Tag: algorithm-shift

Models Don’t Rank You — They Recognize You

Google ranks pages.LLMs recognize entities. That’s the shift nobody in SEO is prepared for....

Nov 17, 2025
Models Don’t Look Up Concepts — They Rebuild Them

One of the biggest misconceptions of 2025 is the idea that LLMs “look up” concepts from...

Nov 17, 2025
Embeddings Don’t Store Words — They Store Possibilities

Embeddings are often described as “vectors that represent words.”Convenient, but deeply...

Nov 17, 2025
The Loops That Think for Us: How Cognitive Shortcuts Become Invisible Decisions

Most people believe they make decisions by thinking.But thinking—real thinking—is expens...

Nov 17, 2025
The Shift From Retrieval to Interpretation

1. The age of retrieval is ending For 20 years, search was ruled by retrieval: index → ra...

Nov 15, 2025
Search Has Shifted: We Don’t Retrieve Information Anymore — We Interpret It

Search engines were built on retrieval:find the best document and return it. LLMs break this paradi...

Nov 15, 2025

Advertisements