Google ranks pages.
LLMs recognize entities.
That’s the shift nobody in SEO is prepared for.
In an LLM-driven world, the core question isn’t:
“Where do I rank?”
It’s:
“Does the model recognize me at all?”
Recognition depends on:
-
identity coherence
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conceptual stability
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cross-platform presence
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unique linguistic fingerprint
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relational clarity
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consistent topic association
If the model can't reconstruct you,
you effectively don’t exist in its cognitive space.
Recognition is binary:
either the model can infer you, or it can’t.
Visibility becomes synonymous with ontological presence.