Tag: zero-click

Zero-Click Isn’t a Feature — It’s a New Cognitive Model

People assume zero-click answers are a UI decision.They’re not. Zero-click is the natural con...

Nov 17, 2025
Doorway Pages in the Age of AI: Why Scaled Content Tricks Will Collapse in 2026

Doorway pages never died — they just evolved.Today they hide behind AI generators, “prog...

Nov 15, 2025
The Shift From Retrieval to Interpretation

1. The age of retrieval is ending For 20 years, search was ruled by retrieval: index → ra...

Nov 15, 2025
Search Has Shifted: We Don’t Retrieve Information Anymore — We Interpret It

Search engines were built on retrieval:find the best document and return it. LLMs break this paradi...

Nov 15, 2025

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