Trust is not a metric.
It’s not a backlink, an author page, a badge, or a clean site structure.
In LLM ecosystems, trust is a distributed pattern.
Models don’t ask:
“Is this source trustworthy?”
They ask:
“Does this source behave like something I should trust?”
And they answer by mapping:
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author consistency
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cross-platform identity
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semantic stability over time
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citation echoes across environments
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anomaly detection
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relational coherence
A site doesn’t need to be famous to be trusted.
It needs to be recognizable — predictable in meaning, stable in voice, and coherent across platforms.
That’s the core of Entity Intelligence:
credibility emerges from pattern alignment, not popularity.