Classic search treated users as queries.
LLM search treats users as behavioral systems.

The model doesn’t just parse your words —
it predicts your intention, your uncertainty, your exploration path.

It builds a behavioral profile:

  • Are you comparing?

  • Are you exploring?

  • Are you validating?

  • Are you resolving doubt?

  • Are you learning something new?

Search becomes cognitive rather than lexical.
It acts more like a teacher or collaborator than an index.

To appear in this new system, content must reflect user mental models, not keyword maps.
Visibility comes from matching human reasoning patterns —
not from matching search terms.