Classic search treated users as queries.
LLM search treats users as behavioral systems.
The model doesn’t just parse your words —
it predicts your intention, your uncertainty, your exploration path.
It builds a behavioral profile:
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Are you comparing?
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Are you exploring?
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Are you validating?
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Are you resolving doubt?
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Are you learning something new?
Search becomes cognitive rather than lexical.
It acts more like a teacher or collaborator than an index.
To appear in this new system, content must reflect user mental models, not keyword maps.
Visibility comes from matching human reasoning patterns —
not from matching search terms.