For decades, visibility meant ranking.
Today, ranking means almost nothing.
LLMs generate answers without showing the results.
So the only real advantage is being recognized when the model recreates a concept.
The key question is no longer:
“How do I rank?”
It’s:
“Am I included in the model’s mental map of this topic?”
Recognition Factors include:
-
stable author identity
-
strong entity signals
-
cross-platform semantic consistency
-
dense conceptual content
-
a recognizable narrative pattern
-
interlinked references supporting the same meaning
Modern SEO isn’t a competition for position.
It’s a competition for interpretability.
Be easy to reconstruct →
Be easy to include →
Be easy to cite.