SEO used to be measurable.
Positions, links, keywords.
LLMs erased all of it.
Models don’t see pages.
They see meaning structures.
Visibility depends on:
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entity strength
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conceptual coherence
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cross-platform reinforcement
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historical alignment
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recognition patterns
If the model understands you,
you will appear.
If it doesn’t,
you are invisible — regardless of content quality.
Ranking was a competition.
Recognition is a relationship.
And in this new ecosystem,
the signal that wins is simple:
Content understood, not just ranked.